Luxury Watch Care Guide: What Not To Do With Your Timepiece

At W. Kodak Jewelers, we know a luxury watch is more than an accessory — it’s an investment, a milestone, and often a future heirloom. Whether you own a precision-crafted model from Rolex, a timeless classic from Patek Philippe, or a bold statement piece from TAG Heuer, proper luxury watch care is essential to protect its value and performance.

Here are the most common watch care mistakes — and how to avoid them.

1. Don’t Assume Water-Resistant Means Waterproof

Even high-end Swiss watches require routine gasket checks. Avoid hot tubs, steam rooms, and pressing chronograph pushers underwater. Water damage is one of the most common (and preventable) luxury watch repairs.

2. Don’t Skip Routine Watch Servicing

Mechanical watches should be professionally serviced every 5–7 years. Regular luxury watch maintenance keeps your movement running accurately and protects long-term value.

3. Don’t Store Your Watch Carelessly

Leaving your watch on a dresser or near electronics can expose it to scratches and magnetism. Store your timepiece in a watch box in a dry, temperature-controlled space.

4. Don’t Force the Crown

Overwinding or adjusting the date during restricted hours (typically between 9PM–3AM) can damage the movement. If you feel resistance, stop.

5. Don’t Attempt DIY Repairs

Opening the caseback or using unauthorized repair shops can void warranties and reduce resale value. Luxury watches require specialized tools and certified expertise.

Protect Your Investment with Professional Watch Service

At W. Kodak Jewelers, we offer professional luxury watch servicing, cleaning, and maintenance to keep your timepiece performing at its best. Our team understands the precision and craftsmanship behind every Swiss watch we carry.

If your watch hasn’t been serviced in the past few years — or if you have questions about proper care — we invite you to visit us in-store or contact our team.