The Audemars Piguet Royal Oak: The Watch That Redefined Luxury Sports Timepieces

When Audemars Piguet unveiled the Royal Oak in 1972, it wasn’t just launching a new watch—it was starting a revolution. At a time when luxury timepieces were typically slim, gold, and traditional, the Royal Oak broke every rule. With its bold design, industrial inspiration, and high-end price tag, it redefined what a luxury sports watch could be—and the watch world never looked back.

A Bold Design by Gérald Genta

The Royal Oak’s story begins with famed designer Gérald Genta, who was tasked with creating a completely new kind of watch—overnight. Drawing inspiration from a traditional diving helmet, he designed the Royal Oak with its now-iconic octagonal bezel secured by eight visible screws, an integrated bracelet, and a bold 39mm case. Its brushed stainless steel construction was unheard of for a luxury watch at the time.

The First of Its Kind

The Royal Oak was the world’s first high-end stainless steel sports watch. Priced comparably to gold watches of the era, it shocked the market. But its daring design and craftsmanship soon won over collectors. It combined rugged durability with fine horology, setting the stage for the modern luxury sports watch category we know today.

A Cult Classic Turned Icon

What began as a controversial release has become one of the most iconic timepieces in watchmaking history. Over the decades, the Royal Oak has evolved—offering new materials, complications, and sizes—while always staying true to its disruptive roots. From the classic “Jumbo” models to the ultra-sleek Royal Oak Offshore, the collection continues to be a symbol of innovation, confidence, and timeless style.

Experience the Legacy

At W. Kodak Jewelers, we understand the significance of owning an icon. The Royal Oak isn’t just a watch—it’s a legacy piece, a conversation starter, and a bold statement on the wrist. Explore our collection of luxury timepieces and discover what makes the Royal Oak a must-have for collectors and connoisseurs alike.

Looking for a rare or discontinued model? Be sure to explore our Certified Pre-Owned Audemars Piguet collection, where each timepiece is authenticated and hand-selected for quality. It’s the perfect way to own a piece of horological history with confidence.

Want to see more pre-owned luxury watches? Check out our dedicated Instagram: @wkodakpreowned