Precision on the Wrist, Power on the Track: IWC and the F1 Movie Race Ahead

Formula 1 has long been the sport where adrenaline meets artistry—and now, it’s hitting the big screen in a whole new way. As engines roar and cinematic buzz builds around the upcoming F1 movie starring Brad Pitt, one detail that truly revs our engines is IWC Schaffhausen’s starring role.

This isn’t just a story about fast cars and film icons—it’s about time, craftsmanship, and the seamless blend of engineering and elegance. And who better to embody that than IWC?

From Pit Lane to the Red Carpet

IWC has been the official engineering partner of the Mercedes-AMG Petronas Formula One Team since 2013. The brand is no stranger to high-speed environments, where every millisecond counts. With this film, IWC moves from trackside timing to a cinematic spotlight—wrapping its legacy of innovation around the wrist of none other than Brad Pitt’s lead character.

While the plot remains tightly under wraps, what we do know is that this movie is fully immersed in the world of modern Formula 1. With real teams, actual races, and pit crews working alongside actors, it’s blurring the line between fiction and the fast-paced reality of F1.

And yes—Pitt was spotted wearing a race suit embroidered with IWC. That alone tells you this isn’t product placement. It’s partnership with purpose.

Why IWC?

The world of Formula 1 demands precision, resilience, and bold design—values that are the DNA of IWC timepieces. Whether it's the Pilot’s Watch Chronograph 41 Edition “Mercedes-AMG Petronas Formula One Team” or the enduring appeal of the Big Pilot, every IWC watch is built like a performance machine.

Just like a finely tuned race car, every IWC timepiece is a study in balance: power and poise, speed and sophistication.

The Hollywood-F1 Connection

F1 is having a serious moment in pop culture. With Netflix's Drive to Survive drawing in a global audience and this new movie set to bring even more drama and glamour to the sport, IWC is perfectly positioned at the crossroads of watchmaking, sport, and cinema.

And let’s be honest—there’s something effortlessly cool about seeing a world-class actor wearing a world-class timepiece while hurtling down a racetrack at 200+ mph.

Time to Explore

As we wait for lights out on the film’s premiere, now’s the perfect time to discover IWC’s legacy on and off the track. Whether you're a lifelong racing fan or just love the thrill of a finely crafted watch, this is a moment where storytelling, speed, and style collide.

Discover our IWC collection at  W. Kodak Jewelers and TimeVallée at American Dream—where performance, precision, and luxury meet.