OMEGA’s “My Little Secret” Campaign: A Bold Celebration of Confidence, Craft, and Choice

OMEGA has always known how to make a statement—timeless in form, fearless in spirit. Their latest campaign, My Choice, My OMEGA – My Little Secret, brings that signature edge into the spotlight with a powerful message: luxury is personal, confidence is magnetic, and what you wear is always your choice.

It’s not just about timepieces. It’s about the story behind them—your story. And this campaign captures exactly that.

A Campaign That Speaks to Individuality

My Little Secret is a celebration of bold women making quiet statements. Featuring a diverse lineup of influential voices—Ashley Graham, Tems, Danielle Marsh, Ariana DeBose, Marisa Abela, and Sunday Rose Kidman Urban—OMEGA invites us into their world, where elegance isn’t defined by the loudest presence in the room, but by the most intentional choices.

Each woman styles her Aqua Terra 30 mm watch in a way that reflects her individuality. Whether it's paired with a soft silhouette or a bold expression of confidence, there’s a quiet strength woven through every frame. The message? Your watch doesn’t need to shout to say everything about you. That’s the power of My Little Secret.

Watches with Meaning

This campaign draws attention to the intimate relationship between a woman and her watch—something deeply personal and empowering. These timepieces aren't just accessories. They’re quiet nods to milestones, ambitions, and self-expression.

Take the OMEGA Constellation for example. With its iconic half-moon facets, diamond-set bezels, and rich mother-of-pearl dials, it’s equal parts glamour and precision. Or the Aqua Terra, with its ocean-inspired design, perfect for the woman who’s navigating the tides of life with grace and purpose.

OMEGA isn’t asking women to fit into a mold. Instead, they’re saying: Make your choice. Make it yours.

An Evolution in Luxury Marketing

What sets My Little Secret apart is its tone—it’s sophisticated, feminine, and quietly rebellious. The campaign strips away traditional luxury clichés and instead builds a world of empowerment, identity, and discretion. It gives women space to define their own meaning of elegance, their own rhythm, and their own standards.

And with the world of luxury evolving to match the voice of today’s consumer, OMEGA is staying ahead of the curve by championing real individuality, not just aesthetics.

Discover Your Own OMEGA Moment

At W. Kodak Jewelers, we’ve always believed that luxury should feel personal. That’s why we’re thrilled to carry OMEGA’s most iconic women's timepieces—including the pieces featured in the My Little Secret campaign.

When you step into our store, you’re not just trying on a watch—you’re discovering a piece of your story. Maybe it’s the Constellation you buy to celebrate a promotion. The Aqua Terra you wear on your next adventure. Or the De Ville that becomes your signature look.

Whatever your secret is, we’ll help you keep it… beautifully.

Come Discover the Collection

We invite you to explore the full OMEGA collection at W. Kodak Jewelers. Our team is here to guide you through the craftsmanship, stories, and details behind each timepiece.

Because when it comes to your next OMEGA, the choice is yours—and it’s a beautiful one.

Visit W. Kodak Jewelers today to discover your next little secret.