ROAD TO SUPERBOWL LX - Shop Breitling at W. Kodak Jewelers

Luxury watchmaking and professional football don’t often share the same sentence, but Breitling has bridged the two worlds. As the NFL’s first official global luxury timepiece partner, the Swiss watchmaker brings its reputation for precision, performance, and bold design into America’s most-watched sport.

Gear up for game day by looking at out Seahawks-Inspired Models, as well as our Patriots-Inspired Models. Which team are you hoping walks away Superbowl LX Winners?

Breitling builds watches that reflect the identity, colors, and spirit of each franchise while staying true to the brand’s tool-watch DNA.At its core, football is about timing—snap counts, clock management, split-second decisions. That obsession with precision aligns closely with Breitling’s heritage as a maker of aviation and professional-grade instruments.

Breitling’s NFL collection focuses on:

• Swiss mechanical and high-accuracy quartz movements

• Durable, sport-forward cases

• Subtle but recognizable team cues, often reserved for the dial, seconds hand, or caseback

Seahawks editions lean into deep blues, greens, and high-contrast accents, mirroring the team’s unmistakable color palette.

Standout Seahawks-Inspired Models 

• Chronomat Automatic GMT 40 – A refined everyday sports watch with dual-time capability, ideal for frequent travelers or fans who want functionality with polish.

• Chronomat B01 42 – Powered by Breitling’s in-house chronograph movement, this version delivers serious mechanical credibility with bold wrist presence.

• Endurance Pro 44 – Lightweight, ultra-sporty, and built for active wear, this model suits fans who want durability first and luxury second.

Breitling’s Patriots editions echo that identity with clean design, structured layouts, and restrained color use drawn from the team’s red, white, and blue.

Standout Patriots-Inspired Models

• Chronomat Automatic GMT 40 – Understated and versatile, this model fits seamlessly into both casual and professional settings.

• Chronomat B01 42 – A more assertive option, pairing mechanical excellence with a strong visual identity.

• Endurance Pro 44 – Sport-focused and lightweight, ideal for fans who prefer a modern, performance-driven watch.

Shop the full NFL Collection, here and inquire about purchasing a timpiece by DMing our team, here.