A Racing Spirit: The George Russell Edition by IWC Schaffhausen Now at W. Kodak Jewelers

There’s something powerful about a timepiece that tells more than time. The latest George Russell edition from IWC brings together modern motorsport energy and refined Swiss engineering.

It’s now available in-store at W. Kodak Jewelers.

Created in collaboration with Formula 1 driver George Russell of the Mercedes-AMG PETRONAS Formula One Team, this watch captures the mindset of an elite athlete: focused, technical, and relentlessly precise.

@wkodakjewelers Crafted in bold black ceramic with striking blue details, the piece reflects Russell’s signature style while staying true to IWC’s heritage. The caseback nods to his racing identity, while the in-house movement delivers the reliability and performance collectors expect. With only 1,063 pieces available, this is more than a watch—it’s a modern collector’s piece built at the intersection of sport and craftsmanship. #IWC #PilotWatch #LimitedEdition #luxurytimepieces #watchcollector ♬ Sports Car - Dih

Designed With Purpose

At first glance, the watch makes a confident statement. The case features advanced ceramic construction, offering a lightweight feel with exceptional durability — a material choice that mirrors the high-performance technology found in Formula 1. Its deep, matte finish creates a sleek, modern presence on the wrist.

Subtle yet striking blue accents weave throughout the dial and strap, inspired by Russell’s personal racing colors. It's a great balance of sport and sophistication that transitions effortlessly from everyday wear to elevated occasions.

Built for Performance

Inside, this edition is powered by IWC’s in-house automatic movement, engineered for reliability and impressive power reserve. The mechanics are visible in the details: crisp dial layout, luminous markers for optimal legibility, and a caseback engraved with Russell’s racing number — a meaningful nod for collectors and fans alike.

Every component of the timepiece is thoughtfully executed, from the proportions of the case to the tactile feel of the strap.

A Collector’s Moment

Limited in production, this model holds special appeal for those who value rarity and storytelling in their collection. It represents a distinct chapter in IWC’s ongoing relationship with Formula 1 and its drivers, a collaboration rooted in innovation and shared values of performance under pressure.

Experience It In Person

Luxury watches are meant to be experienced — the weight on the wrist, the texture of the materials, the depth of the dial in natural light. We invite you to visit W. Kodak Jewelers to see this George Russell edition up close.

Whether you’re a motorsport enthusiast, a seasoned collector, or someone seeking a standout everyday luxury piece, this watch delivers technical mastery with unmistakable character.