Watch Wednesday - Starting your Watch Collection
January 21st, 2026
IWC is a Swiss brand founded in 1868 by an American watchmaker, Florentine Ariosto Jones.
Today, the pilot watch collection is commonly known by watch collectors.
Jeremy Gonzalez, our Authorized Watch Retailer at TimeVallee, within the American Dream Mall, says the Mark XX, is a “fantastic entry into Swiss-made watches.”
The Mark XX Pilots Automatic Blue Dial Men's Watch is priced at $6,800, paired with a bracelet and $5,800, when paired with a strap.
Gonzalez said, “The versatility really lies in the fact that with the quick change system, in a matter of seconds, we can go to a more casual appearance with either calfskin or rubber straps.”
A dressier option overall and another entry level watch recommendation is the Portugieser collection.
Gonzalez refers to it as “iconic.”

“The chronograph is going to feature an in house item, IWC Caliber with a 46 hour power reserve,” said Gonzalez. “Beautiful exhibition case back showcasing that in house caliber, vertical clutch and column wheel, very reliable.”
The watch also features an opaline dial with gold markers, pairing well whether you’re dressed up or down.
In conclusion, the top choices for an entry swiss watch are the IWC Mark XX and the Portugieser collection.
Shop them in store or online at W. Kodak Jewelers in Hoboken, NJ or our sister store, TimeVallee, located within the American Dream Mall.