TAG Heuer: A Legacy of Speed and Precision

Few names in the world of horology are as synonymous with adrenaline, precision, and motorsport as TAG Heuer. With deep roots in the world of Formula 1 racing and a relentless commitment to innovation, TAG Heuer continues to push boundaries—on and off the track.

At W. Kodak Jewelers, we’re proud to showcase a brand that embodies the perfect fusion of heritage, cutting-edge design, and a passion for speed.

Racing Toward Innovation

TAG Heuer’s story began in 1860 with Edouard Heuer’s vision to revolutionize timekeeping. From inventing the oscillating pinion in 1887 to pioneering the first dashboard chronograph for automobiles, TAG Heuer has always lived at the intersection of horology and high performance.

That innovation naturally aligned with the fast-paced world of Formula 1. In fact, TAG Heuer has been timing motorsport events for decades and has partnered with some of the biggest names in the racing world—most notably Red Bull Racing, McLaren, and Ayrton Senna.

Precision on the Track and the Wrist

Whether it’s measuring lap times or making a statement at a black-tie event, TAG Heuer watches are built for those who live life in the fast lane. Collections like the Carrera, Formula 1, and Monaco are direct nods to the brand’s racing DNA.

• The TAG Heuer Carrera is a classic chronograph born in 1963, inspired by the legendary Carrera Panamericana race.

• The Formula 1 collection brings bold design, rugged durability, and youthful energy—designed for racing fans and thrill seekers.

• The iconic Monaco, with its square case and left-hand crown, was made famous by Steve McQueen in the 1971 film Le Mans.

Each piece delivers the Swiss precision TAG Heuer is known for, whether powered by automatic or quartz movement.

TAG Heuer and Formula 1 Today

TAG Heuer remains a major force in Formula 1, currently serving as the official timekeeper for Oracle Red Bull Racing. This partnership not only celebrates shared values of speed, excellence, and technical mastery but also inspires limited edition watches that capture the thrill of competition.

Wearing a TAG Heuer isn’t just about telling time—it’s about telling the world you live boldly, with purpose and precision.

Explore TAG Heuer at W. Kodak Jewelers

From the sleek Carrera to the bold Formula 1, TAG Heuer watches at W. Kodak Jewelers are curated for individuals who appreciate both legacy and innovation. Whether you're a motorsport enthusiast, a collector, or someone seeking a standout timepiece, we invite you to explore the collection in-store or online.

Discover the drive behind every dial.