Time to Win: Iconic Watches Spotted at the US Open

The US Open is one of the most exciting tournaments of the year. Fans tune in for the electric atmosphere, iconic rallies, and unforgettable moments on court. But beyond the power serves and tie-break thrillers, the US Open has also become a showcase for another kind of precision: luxury watches.

For tennis champions, a watch is more than just a timekeeper. It’s a statement of identity, a nod to performance, and often a partnership with some of the most prestigious brands in the world. Here’s a closer look at some of the game’s biggest stars and the timepieces that accompany them, both on and off the court.

- Novak Djokovic – Hublot Big Bang Meca-10 Ceramic Blue 45 mm

Djokovic is a Hublot ambassador. The Big Bang Meca-10 fits his relentless energy and precision-driven playing style, making it a symbolic partnership. Fun fact: Hublot, the brand Djokovic wears on and off the court, is also a partner of W. Kodak Jewelers. That means the same styles you see on the world’s best athletes are right here in Hoboken.

- Rafael Nadal – Richard Mille RM 27-04

Nadal’s partnership with Richard Mille is iconic. His custom pieces are designed to withstand his brutal playing style. The RM 27-04, valued at over $1 million, is ultralight and shock-resistant—built specifically for him to wear while competing.

- Serena Williams – Audemars Piguet Royal Oak Offshore

Serena has long been an ambassador for Audemars Piguet. She’s often spotted with the bold Royal Oak Offshore—a perfect match for her powerhouse presence on and off the court.

- Coco Gauff – Rolex Oyster Perpetual

The young star is a Rolex ambassador, carrying the brand into the future. She’s been seen wearing the Oyster Perpetual, which reflects youthful sophistication and vibrant energy.

- Naomi Osaka – Citizen Eco-Drive

Unlike many of her peers, Osaka represents Citizen, highlighting an accessible yet innovative watch brand. Her limited-edition Citizen watches often blend Japanese artistry with athletic functionality.

- Roger Federer – Rolex Datejust / Daytona

Federer is one of Rolex’s most famous ambassadors. He was even wearing a Rolex Datejust when he lifted his record-breaking 15th Grand Slam trophy. Rolex and Federer are basically synonymous with excellence and tradition.

The US Open isn’t just a tournament—it’s a global stage. Watch brands know this, and they align themselves with athletes whose precision, endurance, and style mirror their own values. Just like a forehand down the line needs to land within millimeters, a fine watch movement operates with flawless accuracy.

This year, as players battle for glory under the lights of Arthur Ashe Stadium, take a moment to notice the wrists that hold the trophies high. Because in tennis, just like in watchmaking, it all comes down to perfect timing.